Sprout hits the shops!

In the shops!

The good news is that the first batch of Sprout are being sold at a real life shop in the heart of Shoreditch. The place is called Type East and is located on Sclater street off Bricklane. More importantly, it is quite close to the newly opened 'Cereal Killers' breakfast bar which has split the opinions of hip-stirs all over London. By working with Type East, the product can be tested on strangers and the shop staff, Rich and Robin. Asking price is £20.




 

Packaging

 
Packaging

Two companies in China produced the packaging (sleeve and soil packet) and laser cut parts (wooden and plastic pot pieces). There were quality issues with the logo and the glued sleeved. Other work included buying the soil and seeds from a local shop near Columbia Road and weighing out the stuff into bags and small envelopes. The seed packets were labelled by Aindri showing a selection of Water cress and Marigold.

Sticker instructions v2

Instruction labels

Instructions shown on the right were printed on white stickers and stuck to the packet. Stamps made from a lino screen print kit were made up to label the different sections. This was difficult! 


Website

Work has started on the website using a template from Squarespace.com and will support a Kickstarter campaign. The photos below were taken inside and then edited in Photoshop with a blue filter to cancel out the yellow light from the lamp. Help also provided by 'O'. Taking good photos is difficult!