Monday, February 3, 2014

Render me a Wino

In order to communicate ideas more effectively, I wanted to teach myself how to render. I have experience in AutoDesk software but when designing, I normally sketch on paper and move as quickly as possible to Google SketchUp. Rendering involves taking a 3D model and adding textures and effects to create an image which looks close to the real thing.

The Wino 

Wino close up (click to enlarge)
At the moment I am working on a packaging design called Wino. I hope to create a design that can be easily fabricated using injection moulded plastic or ceramic and can present high end beverage products in an attractive and intuitive to assemble container/vessel combo. It could be used for serving alcoholic beverages like wine and champagne or fruit juices on airlines and trains where space is tight. The image on the left shows how Wino could be displayed and converted into a drinking container. Obvious problems include:
  • Packaging material - an attempt was made to create a black matt finish in plastic or ceramic. Plastic is easier to mould but has a cheap look whereas ceramic would look classier but costs more. Both could be recycled but this would depend on the recycling facilities available. Plastic could chip during filling and while in use.
  • Labelling - the orientation of the packaging means that while on display, logos and text (like the MOET logo shown) would be upside down. 
  • Beverage foil cover - to avoid contamination, a cover could be added. If the foil is not present, there could be drips of beverage dropping from the base when it has been put in place. A foil, heat sealed cover would provide another surface for different printed information such as the best before date and content info although it would mean further waste.The cover/base and vessel could be sealed with tape which could eliminate the need for a foil cover.
  • After/during use - unless the container could be sealed after and during use, there is the possibility that the product would leak beverage if taken apart and re-assembled to it's display state (left position in above image) .  

Render test

SketchUp (top) and Indigo render attempt
The aim of this exercise was to render a 3D sketch. I downloaded a trial of Indigo Renderer and installed the Plug-in on Google SketchUp version 8. In SketchUp, it was necessary to select each component (3 in all and an extra liquid meniscus layer component for effect) and edit the material so that they diffuse light in different ways. In the SkIndigo editor tool, it was possible to select different material presets such as glass or ceramic. For a matt black plastic look, I went for 'Leather' as it seemed closest to what I wanted. There were many other options but I decided to fire ahead and see what would come out the other end...   

The image on the right shows a comparison between the SketchUp drawing and rendered image. It can be seen that the shadows have been removed in the Indigo version, the colours have softened and there is an almost blue tint on the image. It has obviously gone wrong somewhere as the plastic has turned blue! Back to the drawing board...

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